Re: What is your Most difficult obstacle for your Home Business?
The greatest obstacle and the reason most people fail in home business is their inability to effectively market. You can have the hottest opportunity in the industry but if you can't get quality traffic to your website, you'll never make a single sale or sign up one distributor. This forces many into the situation of Black-Eyed Pea...cold-calling leads. With the possible exception of trying to push your product on your friends and family, I don't think the industry gets any worse than that!
On the other hand, you can have a second-rate or even craptastic product, but if you can market it well and get tons of traffic to your site, the law of averages will kick in and you will make sales.
A related obstacle is the lack of mentoring or support from your upline...the usual answer to your cry for help is, 'Buy more leads'. Which is BS. And accordingly, the few distributors that you do sign up under this typical model may not stay very long.
A very common misconception is that you have to pay for advertising. I personally think that paid advertising sucks. Find a mentor who will teach you to do your own marketing and Search Engine Optimization, and learn to brand yourself, not your upline or your business.
My personal obstacle is finding enough hours in the day. Between training my team, returning calls from prospects, marketing my sites, writing articles, blogging, and researching/investigating new marketing methods, I always find that I don't have enough time to keep up with everything.
My solution to this has been to start teaching my wife the business too, so that we can divide up the effort. Although she's brand-new to this, there's no reason why she can't do the internet marketing, that part is easy once you know how. That way I can focus on working with our team and helping new prospects get started.
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