MEDIA RELEASE

New TGA listed anti-inflammatory wellness drink officially launched in Australia

TriVita Australia, a leading global health and wellness company, today announced that its highly successful liquid wellness drink Nopalea™ has received approval from Australia’s regulatory body for health and medical products, the Therapeutic Goods Administration (TGA).

Nopalea is a nutrient-rich juice made from the fruit of the Nopal cactus, which helps to reduce inflammation in the body and assists in maintaining or improving general wellbeing.1

According to Michael Ellison, TriVita’s Global CEO and Founder, the company is excited to bring Nopalea to the Australian marketplace in time for the official launch of TriVita Australia in May.

“Nopalea is having a significant impact in the health and wellness market in the United States and is now one of the top direct selling products, with countless people experiencing its health and wellness benefits for a variety of inflammatory related health challenges.

“With the overwhelming demand for Nopalea in the US and with inflammation becoming so commonplace in today’s society, we are proud to bring this innovative product to Australian shores so that Australians can enjoy the same health and wellness benefits,” Mr Ellison said.

Fast becoming one of the most common health issues of the 21st century, inflammation is caused by free radicals in the body, which are a by-product of busy, stressful lifestyles, poor diet choices and exposure to toxins – all common elements of daily Australian living.


Nopal Cactus: Reducing inflammation the ‘all natural’ way

Sourced from the fruit of the Nopal cactus called Sonora Nopal Prickly Pear (Opuntia Ficus Indica), Nopalea works as an inflammatory mediator2 to help balance the body's response to inflammatory triggers and put the body back in check to help protect against disease.

Helping to achieve optimum cellular health and fight oxidative stress3, the Sonora Nopal Prickly Pear also has a high concentration of naturally occurring antioxidants including flavonoids and polyphenols which help to reduce the inflammatory response in the body and act as free radical scavengers.4

Free radicals are highly reactive substances which may occur in the body and can be generated by factors such as stress, pollutants, cigarette smoke and alcohol. Free radicals can affect lipids in cell membranes, damaging cells and tissues, causing inflammation and interfering with the body's normal metabolic processes. Antioxidants protect cells from oxidative stress and cellular damage.1

“With its pleasant taste and anti-inflammatory benefits, Australians can also take comfort in the fact that Nopalea’s formulation has traditionally been used by the Pima Indians of the Sonora Desert in North America for thousands of years to promote health and wellness,” Mr. Ellison said.

Nopalea’s TGA listing comes on the back of another of TriVita’s highly successful global products, Sublingual B-12, which also received TGA approval earlier this year and is now available in Australia.

Coinciding with the launch of Nopalea, TriVita Australia will be holding a series of launch events across the country where attendees can learn how to experience wellness and explore the possibilities of becoming an Independent TriVita Business Owner in Australia.

Global CEO and Founder of TriVita, Michael Ellison, will be in Australia to spearhead the series of launch events around the country, alongside Chief Scientific Officer, Brazos Minshew; International Sales Director, Terry Newsome; and Australian National Sales Director, Todd Rimmer.

Australians are invited to attend the following events, being held in key capital cities:

* 19 May: 7pm, Four Seasons Hotel Sydney
* 23 May: 7pm, Stamford Plaza Adelaide
* 26 May: 7pm, Pan Pacific Hotel Perth
* 30 May: 7pm, Hilton on the Park Melbourne
* 2 June: 7pm, The Hilton Brisbane

Anyone interested in attending these events should contact 1800 257 538, or visit TriVitatour. Registered attendees will receive a free bottle of TriVita’s Nopalea, a free 30-day supply of TriVita’s Sublingual B-12 and CEO Michael Ellison’s Book “10 Keys to Create Wealth and Wellness” while supplies last. (Note: The registration form requires an ID number. If you do not have one already, use 13199977. )

Always read the label. Use only as directed. If symptoms persist see your health care practitioner.

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Issued by Edelman on behalf of TriVita Australia


About TriVita

TriVita Australia is a new unique wellness company, focused on promoting life purpose – not lifestyle. At TriVita, wellness is not just about achieving physical health; it is also about emotional health, spiritual health and financial wealth.

Backed by a strong, tried and tested Global heritage (operating in the United States since 1999 and now expanding around the world), TriVita has already helped millions of people around the world experience wellness, enabling them to enjoy the most important things in life.

Since opening its doors in Sydney in 2010, TriVita now offers Australians the chance to experience greater wellness and achieve their life purpose by providing valuable wellness information; high-quality, scientifically validated and approved products; and unparalleled co-operative marketing opportunities and rewards for affiliates.

1 Nopalea™ Public Summary Document, Australian Register of Therapeutic Goods. Available at: Therapeutic Goods Administration (TGA)
2 Park EH, Kahng JH, Lee SH, Shin KH. An anti-inflammatory principle from cactus. Fitoerapia, 2001 Mar;72(3):288-90.
3 Butera D, Tesorier L, Di Gaudo F, Bongiorno A, Allegra M, Pintaudi AM, Kohen R, Licrea MA. J Agric Food Chem, 2002 Nov 6;50(23): 6985-901.
4 Gentile C, Tesoriere L, Allegra M, Livrea MA, D’Alessio P. Ann N Y Acad Sci. 2004 Dec;1028:481-6.


For further information, feel free to contact me.

TriVita Australia Corporate Office Officially Opens May 16, 2011

Grand opening coincides with TriVita’s official launch tour

TriVita is proud to announce that TriVita’s Australian corporate office is now open and taking calls. This exciting opening coincides with TriVita’s official kick-off in the country with their Australian Tour, which begins in Sydney on Thursday, 19th May. Tour attendees and TriVita Affiliates will have the opportunity to visit the new corporate office and share in the excitement of the official launch down under.

“The opening marks a key milestone in the building of TriVita here in Australia and abroad,” said Todd Rimmer, TriVita’s Australian National Sales Director. “We look forward to serving our Affiliates, helping them to build a wellness business.”

To schedule a time to visit the new Australian corporate office in Sydney, attend the Australian National Tour or if you have any questions or queries, contact me for the phone number and address.

Would you like to add a voice to the name?

It was my honor and pleasure to be featured on our team's Australian call this past week after Michael Ellison referred to my international activity on his blog. One the best things about this business is all the great people you get to meet... from all over the world... some of them right from this forum!

http://gmgroup.byoaudio.com/files/media/...e4543a.mp3

I guess I'm a bit of a giggler. My niece said she kept rewinding the recording to my rather infectious laugh. Hmm... is that all I'm good for?