I have been saying this for many years and have had a hard time getting some of my partners to understand this truth. Good content is a key element to a successful SEO campaign / strategy. In fact, I believe that in order to become an authority in a particular niche, you must become the leading producer of quality content for that niche. Thinks about it. Ideally, the search engine’s job is to provide you with the highest quality and most relevant content.
Anyway… Here is a snippet from an article worth checking out on SEO:
Much has been written about search engine optimization and how it is search marketers can leverage what is known (and unknown) about the underlying algorithms at work within Google, Microsoft and Yahoo to get at better ranks in search results. As much has been written about keywords and keyword strategy.
What isn’t discussed enough, at least from my perspective, is the need to go beyond keyword lists and strategies to get at a long-term, thoughtful content strategy.
The truth of the matter is, you can’t have really good SEO without really good content (in all its forms). Another truth is that, increasingly, marketing departments have got to start acting like media empires – to be their own News Corp, for instance – in order to effectively meet marketing objectives.
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