In the world of Internet marketing and Internet business much emphasis is placed on generating traffic.While a good flow of traffic to your site is necessary, it does not guarantee success.
So what is necessary to ensure success beyond having a steady flow of traffic coming to your site?


Let's take a look at a couple of important ingredients to success.

The first ingredient is a quality website. While anyone can generate traffic to their site, the site has to be able to keep the visitors there.

To do this you need a well-designed site that has quality content, is easy to navigate and offers the visitors what they want.

Without these facets your site will not retain the visitors' attention and you will not get sales.

The next ingredient is your products/services. If you have a limited number of products/services your customers will soon tire of seeing the same old thing and go elsewhere for something new.

You must provide a variety of products/services to keep your customers coming back, however don't change things up too much or too often. In doing so you may inadvertently discontinue carrying/offering something that was popular.
On the other hand, having too much to offer can be equally bad for business. Your customers will not want to spend hours sifting through scores of products or endless lists of services.

You must take the time to find a balance that will please your customers.

The last essential ingredient I would like to mention is customer service. Quality customer service is of the utmost importance, more so than product/service offerings.

No matter how good your offerings are, if your customers can not get answers to questions or satisfaction when they have a complaint they will not be likely to come back any time soon.

Cheers,
TedQuaker

good ingredients!

It really depends on what your goal is. You don't really need "quality content" unless you are going after organic search results. In fact, you want to drive people to a page that has a single conversion goal. You are hoping that this person doesn't leave the page and go searching around the rest of the site. The rest of the site can become a distraction at this point.

The two keys are traffic and conversions. Not only do you need to drive people to your site, you have to be able to get that person to take some kind of action.

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I agree with you that just getting more traffic don’t serve any purpose, we need quality traffic and high retention ratio. The visitors should be interested in our services or products.

Surely there're a lot of critical factors for a site's success (site content, products / services offered, price, customer service, etc). But I think these things are not that difficult to manage as these are something you can manage and control on your own. If you're willing to spend time or effort, or pay for someone to tune it up for you, it can be done in a very short time.

However, driving traffic is always the most difficult part as the competition is severe. Even you're willing to pay for PPC, it doesn't guarantee good traffic can be obtained in a consistent basis.

PPC is just a very small fraction of the traffic that is available out there. There is much more traffic available from various types of media buys. There is plenty of quality traffic available if you know how to tap into it.

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