Your website can be marketed for little to no money. That’s right. There is no need to spend tons of money marketing your website. Get the word out about your website without going broke and with little effort.

When you are trying to promote your website, you should commit to the rule of three before you deem the method is not viable. Take the time to review the results and evaluate them by the leads and customers that each method creates. Once you see the results you can make up your mind whether or not you want to use the method again.

Search engine keyword optimization is a great, easy way to market your website. Search engines will pick up on the keywords and your site will come up in searches, leading prospective clients to your site. In order to use keywords you will need to locate the words that describe your product or service. Then you will need to place it strategically throughout your site. Generally four or five mentions of the keyword is a good way to go.


You should also have your site submitted to different search engines. There are services that will do this for you. SelfPromotion.com or Site-See will submit your site for you. The fees for submission will range and increase according to how many submissions you want made.

Be sure to check search engines periodically to see how your site ranks. You can get a Google ranker on your home page and every time you go to your website you will be able to find out what the page rank for your site is. The ranker goes from 1-10.

Trying to outsmart the search engines is not a good idea. If you overload keywords you will end up getting your site getting label as spam. Do not repeat words over and over again just to get the ranking of your site increased. That will backfire on you and your site can get banned. Other things you should not do include inserting meta tags that are unrelated to page content. The usage of words that are not legal because of their color or size is also a no-no. Just play by the rules and build up interest in your site the legal and right way.

Take the time to join some online communities. Networking with people online is a great way to get your website noticed. After chatting with them it is easy to add in the fact that you have a website that you would like them to visit. Be patient with your site. An increase in page rankings will not occur over night. You will have to give your site some time to grow and more people to reach it. The sooner you start promoting it the sooner it will climb in the rankings. Once customers know that you are out there they will be sure to return if you offer good services. Stay on top of your internet marketing and promotion.

John Ditta
President
DittaMarketing

Here is another no cost promotion method.

News groups are like-minded people who gather at some cyber spot to discuss a topic of interest – everything from competitive cycling to dentistry. These news groups are accessible through portal sites like Yahoo and AOL, and there are also directories of news group activities available when you Google ‘news groups’.

Now these sites are usually focused on very narrow topics so do some research first before you barge in and start hawking the wares. If you run a rug cleaning business, why join a news group made up of would-be actors? Instead, hook up with realty and home improvement news groups.
Once you’ve become a member, don’t push your site too hard. Bring it up in casual discussions as a potential resource for the other members of the group. This is not the place for the old hard sell, but it is a free way to spread your URL.