A lot, when it comes to a small business success. A right name can make your company the talk of the town. Your company name should reinforce the key elements of your business.

A rose by any other name still smells like a rose - that does not apply in business? People are supposed to remember faces more than names so maybe the graphics also count.

A name speaks a lot about your company. After all, this is the first thing that your customer will get to know about your company. A good name will always ring a bell whenever a customer is in need of something related to your products or services.

A good name could well be one of the essential and most valuable parts of the deal when you sell the business one day...

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Don't forget the International meanings of an American English name if you intend to go workldwide at any time in the future.

the name is very important thing for a business and it has to be linked with the performance.... i think a name (slogan) and the correct graphics could be very important in order to catch customers.

Yes, the Name,logo and the dash line of your domain does count in an online biz... And also try to get some testimonials of your services and post them there... This'll build confidence in your visitors...

Tak Google for example. I would never of thought of that name for a search engine. I would of called my search engine somthing like: Eengine

But look at Google now, its an household name so what do i know

Yes when Google was started, the name was like invented and now its a one visit per login for every internet user...

Well, it certainly tops its niche. Search engines.