Dan Kennedy is at the top of the game when it comes to offline / direct response marketing. He is up there with Jay Abraham. There is a lot to be learned from Dan.

Another one of my favs. You newbies better listen up!

You guys should check out some of his new books! They've got a lot to offer.

JMD

Dan's stuff is top of the line. Many a millionaire was made listening to Dan.

His home website has tons to offer.

Like many of you I hang on about every word Dan Kennedy has to say about marketing.

Probably my favorite quote of his is, "Good is good enough."

It took me a long time to learn that lesson.

What it means is always placing action and IMPLEMENTATION above "perfection" as to what is most important.

What if you have a "great idea" and begin putting it together while agonizing over every little detail to make it perfect in your mind...and then find out the idea was a flop? You just wasted a pile of time.

Instead, spend half the time putting the idea together so it is just "good enough." If it gets traction, THEN go back and tweak it and make it even better. If it nose dives, then you did the best to cut your losses.

"Good is good enough" and "fail fast" go hand in hand.

Thanks for that quote dotcomguy...I am a huge fan of his as well!

Now not having ever heard a single word of Dan's I can't say from personal experience, but I found this comment interesting about certain speaking techniques.

Anyone experienced this sense of confusion when hearing him speak? Or have you all just read his books... which I guess are supposed to clear up the confusion.

Tula