Ambition asks for creativity, daring, and timing. Neither can it be taught nor is it a birthright, but it can be learned. Nohria has ten pointers:

01 without ambition, no conquests are made, no lands discovered, no businesses created. It is the root of all achievement.

02 talent hits a target none else can hit, genius hits a target none else can see. It takes a strong character and a lot of willpower to hold on to a dream under adverse circumstances.

03 follow a steadfast path. In real life, success often derives from a series of setbacks. To progress along the arc of ambition, one needs perseverance and optimism, unquenchable hope that the moment of opportunity will come.

04 seize the moment. Dreamers become potential achievers. When opportunity suddenly looms like Everest out of a fog, the dreamer responds with courage. His instinct says 'go for it.'

05 history is a long list of warnings about the folly of over-reaching. Temper ambition. The next stage, reaching the apex, entails gaining momentum without losing balance. The key is setting ambitious goals and ensuring disciplined execution.

06 greatness must be driven by a purpose beyond money. Inspire with a greater purpose. Along the rise of arc, one needs to transform personal ambitions into a broader purpose so than others can join in and contribute to the effort.

07 compromise is bad for ambition. Never violate values. At this point, to satisfy one's ambition, temptation to cut corners rears its head. It doesn't pay to be dishonest and unethical.

08 power comes from other people. Keep control by giving it up. How do you get the best from the people who follow you? Not by asserting control through force or threats. Fear chills minds and kills companies. Only the achiever who has confidence in the work of his colleagues will continue to flourish.

09 reinvention is the key to longevity. Change or die. Conditions that enabled the rise of the arc will not last forever. The one who changes according to the conditions will survive.

10 the dead can't lead the living. Leave gracefully. Ambition will help to achieve immortality in history but not in our own lives. The one way to confront the truth of life is to leave it with grace, style and humor.

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