Trish,

I HIGHLY suggest you do some article marketing and blogging. These two methods alone can build a ton of traffic to your site.

Submit your articles to social bookmarking sites and link to them from your blogs. This will give your articles more "link juice", which Google loves.

Also, answer questions on Yahoo! Answers and include your link in the resource box. Make a good profile on MySpace, advertise on US Free Ads, Adpost, Inetgiant and Backpage.

A few more - Google, Yahoo, and MSN Groups are good places to advertise.

Hope this helps - Good luck!