When we talk about marketing and marketing skills one must market his product looking in for his product to be a product that is useful to his customers , a customer would then go for an XYZ product that he/ she wants to buy as a customer would always look in for a WIFM (whats in there for me). As he would be the one buying the product and we would be the one merketing the same and once he likes the product je would spread it as word of moth to others as whats that he liked in the product and how the XYZ product has fullillied his needs and wants that he was looking for .....This would be one more wasy getting leads .....